Fantastically Florified

Signature Design Archive, who own the rights to the Florence Broadhurst Collection, hosted a spectacular event at the Ace hotel in Manhattan last week.

2 rooms in the ultra cool boutique hotel were cleared out and completely “Florified” with a collaboration of products from all the licensees in one fantastic display.

Here’s a peek at this fabulous presentation.

Florence Broadhurst™ throw pillows and bedding

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Spectacular sighting!

The Gift Wrap Company Spectacular Spectrum Gift Wrap

Gift Wrap takes Manhattan in a spectacular display!

Gift wrap for a wig shop? Not as crazy as it sounds! We caught this window display in Manhattan using our popular, spectacular spectrum gift wrap to help display an assortment of colorful wigs. My apologies for rushing and not getting the name of the shop, but it’s on 6th I think.

DIY DISPLAY: GIFT WRAP

Here at the Gift Wrap Company, we offer an assortment of fixtures that make it super easy to merchandise our products in stores large and small. But there are so many creative ways to display gift wrap that we just have to show you some of our favorite alternative display solutions.
Today’s challenge: FLOOR SPACE  featuring GIFT WRAP

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HOW TO Create a Gift Topper

 

Here at the Gift Wrap Company, we offer a plethora of ready to use gift topping options…But if you are looking for a creative way to personalize your packages, look no further! Today’s How To will show you how to create a simply show-stopping bow with ribbon!

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HOW TO tie the perfect bow

There is no better way to compliment a beautifully wrapped gift than with an equally impressive bow! We offer an extensive assortment of fashionable ribbons to coordinate with all our gift wrap and bag collections. There are so many awesome options that we just love to mix, match and layer them. Here is one of our new favorite concoctions for 2014, all tied up in a bow!

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Do you know Flo Bro?

By now you have probably seen our fantastic Florence Broadhurst Collection of licensed products.  And just maybe, you picked up a cute little Kate Spade number adorned with Florence’s bold & cheeky patterns. But do you know Flo Bro?

Signature Design Archive, who own the rights to the Florence Broadhurst Collection, have put together this fantastic video on the life and classic artworks of the legendary Aussie artist.

 

Check it out!

Trends
April 07, 2014

spring has sprung

Time to shake off the woes of this long winter and spring into warmer days.

Spring gift wrap from The Gift Wrap Company
Bloom into all of spring’s celebrations!

Get yourselfa some elfa®!

We are often asked for creative ideas on how to display and store gift wrap rolls & accessories so I was so pleasantly surprised to see this email post from The Container Store today. I am a huge fan of the Elfa® system and and get a little giddy each time I open my pantry to review all those pearly white shelves perfectly sized and spaced for my collection of useless appliances that have not seen the light of day since the day I “had to have it”! I will admit however, I never even thought about Elfa for gift wrap!

A perfect holder for giftwrap and wrapping treasures!
A great idea AND a great assortment of giftwrap!

Elfa is a great retailing idea too. Turn dead wall space or backs of doors into a new retail area! Your customers will be inspired to setup shop at home too, and will,of course, want to  keep it well stocked!

Thanks Container for another bout of inspiration!

Fun Finds, Just a Thought
April 01, 2014

Sweet Petit

Just a quick shout out about an adorable new book being launched by our friends at Petit Collage. This promises to be packed with cuteness & clever DIY ideas.

A crafty new book from Petit Collage

DISPLAY DIY: TABLETOP

Here at the Gift Wrap Company, we offer an assortment of fixtures that make it super easy to merchandise our products in stores large and small. But there are so many creative ways to display gift wrap that we just have to show you some of our favorite alternative display solutions.
Today’s challenge: TABLETOP featuring BABY KEEPSAKES